Cool Innovation #0023. Good feeling, heartwarming corporate gifts. Gifts for Good is a win-win idea, simple and original.

It goes without saying that I have a penchant for “low tech innovation”: good ideas that are not brought to life by a significant technical advancement, but mostly by a change of perspective.

In the USA only, businesses spend MORE THAN 90 BILLION on corporate gifts intended for customers and employees that in most cases end up in the trash can or the bottom of a drawer never opened again. And, of course, NGOs all over the world are extremely dependent on corporate donations.

Gifts for Good is, basically, an e-commerce for good-feeling corporate gifts, guaranteed and well-curated, that cover most “causes”. A lovely idea that connects the wealthy corporate world with needy NGOs. Creativity and innovation at its best, business acumen and social purpose walking hand in hand. Great.

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